How to Hire Your First CRO (Conversion Rate Optimization) Expert

What is Conversion Rate Optimization?

Many startups fail because their websites aren’t ready to convert fans and followers to qualified leads and customers. Their web pages are rarely designed with precise science in mind; it is more guesswork with few proven principles.  

Lead magnet downloads, requests for sales calls, online purchases, etc - these conversion events generate a sale or take a curious visitor closer to the sale. 

Conversion Rate Optimization (CRO) is a new subfield of marketing that improves the conversion rate of a company's online assets by using scientific principles. The ultimate goal is to increase the company's revenue.

Who will help improve the conversion rate of your business?

To achieve larger conversions from a lead/customer, you may need several micro-conversions - smaller actions of commitment before they make a big customer. A conversion rate optimization (CRO) seeks to understand these paths and makes them smoother. 

How to hire a Conversion Rate Optimization (CRO) Expert?

You could hire a CRO agency if you are able to understand and evaluate their work. You could go for hiring a CRO expert in-house for large projects.

This ebook will help you understand the profile of a CRO expert and how to hire one.